For at least a century, terms like 'avant-garde' and 'cutting edge' have been associated with cultural products that lie outside the mainstream. That is, the cutting edge is usually something that most people aren't interested in. By the time it becomes mainstream―in other words, by the time the majority of people come to know about or appreciate it―the cultural product in question isn't cutting edge anymore. This is true in almost every medium, including painting and other visual arts, film, music, and literature. The things that have real, lasting cultural importance, are, at first, adopted and endorsed only by a select few.

Becoming Mainstream
Of course, the question that is raised by these considerations―what causes cultural products to rise from obscurity to cultural importance, and eventually, to enter the mainstream? There is an argument to be made that the tastes and whims of influential people and institutions have as much to do with this process as the content of art and media itself. For example, Jean-Michel Basquiat, one of the most famous 'outsider artists' in history, rose from obscurity to massive prominence largely thanks to the influence of Andy

The entertainment industry is constantly under scrutiny―whether it is the sex and violence in movies, the language in music, or the focus of video games. As entertainment becomes more progressive, those who are vocal against that progression try to speak up louder to drown out the noise. For them, it is a seemingly winless battle, though as there are few if any instances in which moral disagreement has had a significant impact on the way the industry operates.

Music has long since settled into a groove in which essentially anything is okay. The result is, a music industry that does not provide nearly as much objectionable and public material as it once did. There was one point in the early 1990s, when it seemed like every day had another music artist's name in the papers alongside that of an angry senator. While albums are still marked with the Parental Advisory stickers that were introduced in those early days of moral objection, the bounds are essentially gone.

Access to music is as free and prevalent as ever, with services like iTunes and MySpace making it nearly impossible to filter out the unwanted noise anymore, and so, for the most part,

Media is all about connecting people and mirroring the society that we live in. Media is all about reflecting on daily happenings around the globe. People are not just the audience, but also an essential element of news in itself! Be it journalism or entertainment, the increasing importance of public opinion in media is evident everywhere. Well, if you are still unaware of this, then just take a look around you.

First of all, let us talk about print media, like newspapers and magazines. Newspaper content, which was the whole and sole product of reporters and journalists, has now undergone a radical change into an amalgamation of news and public opinions. Letters to the editor written by the readers are also an instance of acknowledgment of importance of public opinion. In addition to readership polls and questionnaires, there are also columns which are contributed to by the audience themselves―a phenomenon that is now known by the name of citizen journalism.

In case of the World Wide Web or the Internet, websites were already using public polls. In addition to that, the rise of blogging and public forums has paved way to increased exposure to individual opinions, and has, hence, strengthened

Media planning is a very frequently heard term in advertising circles. If you are planning to launch an advertising campaign for your product, you will surely come across this term. However, most people do not know what this term exactly means. Here's an explanation.

Traditionally, media planning meant deciding what kind of media should be employed for the advertising campaign. They would decide where the advertisement would have the maximum impact. Options considered were advertising on hoardings, television, cinema halls, overhead LCD TVs in malls or newspapers. All these traditional avenues of advertising were considered and then their profitability was analyzed. Based on such studies and researches, the final medium for the publicity campaign were selected.

Today, the concept of media planning has undergone a difference. It now involves not only selecting a medium for the advertising, but also deep analyzes into the outreach of the ads. Also, media planners will today select unconventional streams of advertising such as mobile vehicles, advertising in small retain stores, etc. Newer options are decided depending on what the product being publicized is. That is why today the 'media planning' concept is slowly waning

Home theater systems came as a boon to the cinema aficionados who couldn't make it to the theater every time they wanted to experience the excellent audiovisual amenities of the movie halls. Since they first became popular in the 1950s, technological advancements have made watching movies in your home just as real as watching one in a movie theater. The real experience of a home theater is complete when the proper lighting complements the superior picture and sound quality. Some people have gone to the extent of dedicating an entire room to their theater system.


When it comes to installing lights in a movie room, most prefer to keep it dim. From wall sconces to fiber optics, there are many choices for the more passionate viewer.

Wall Sconces
Wall sconces are a great option that add to the mood of watching a movie. Their soft lights create the perfect ambiance that neither diminishes the essence of the movie nor do they strain the eyes. Wall sconces that come in a variety of shapes and designs provide soft backdrop lighting that add a touch of class to any movie room. These devices create a dimming effect with the help of a

The tangled wire mesh is a big problem of home theater systems. These wires need to be concealed by drilling holes in the walls, which is highly inconvenient. A wireless home theater system helps to avoid this obstacle as the speakers do not need wires to connect to the system. These are available in both audio and video varieties. The factors involved in choosing the best wireless speakers are quality, sound range, and the total investment involved. The cost of these speakers is an important factor. However, it does not mean that low-cost speakers are necessarily good.

Transmission Modes

The transfer of the data required for these speakers uses the following two transmission modes:

Radio Frequency Transmission
Radio frequency technology uses radio signals to transmit audio signals from the base system to the speakers. The transmission speed of 40 kbps, and the 900 MHz frequency are used for this transmission. It is beneficial, as 'line of sight' transmission is not necessary. The radio signals can travel through walls, electronic devices, and other interruptions. The position of the speakers must be adjusted in such a way that the best reception and audio quality is available. These kinds of speakers are generally used

Closed captioning refers to the display of text on a television or video screen and is created to make an audio representation of the audio and video signals. Formerly developed for the hearing-impaired, it is also used as a teaching device for those learning English. The use of the word, 'closed' is to imply the viewer's ability to make a choice of whether or not to have text display on the screen. Closed captions appear on the television screen only if the viewer chooses to decode or activate them. On the other hand, open captioning is visible to all the viewers by default.

According to some, there is no difference between subtitles and closed captioning. However, the contrary is true. Subtitles are designed for those who do not understand the language in which that movie or video is. A movie in French language can have English subtitles so that the English audiences face no problems understanding the story of the movie. Subtitles are a close translation of the dialogs between the movie characters. The dialogs translated in another language help the viewers to follow the film or television show. Closed captioning refers to the facility to turn on captions

Television and other media have always been blamed about showcasing violence to a large extent. Many television shows are infamous for their violent content. Television violence is about murders, bloodshed, explosions, disaster and death. TV shows often demonstrate hitting, stabbing, screaming, thus expressing negativity. This destruction shown on television has a deep impact on the viewers, especially children. Considering the impressionable years they are in, children are most vulnerable to violence on TV.

It is a point of debate whether television reflects society or behavior of society reflects what is shown on television. But at some point it becomes a vicious circle. People follow what they see on TV and television shows are based on what is prevalent is society. Television is bound to have a deep impact on the viewers, especially children and teenagers. Children tend to follow whatever they see blindly. Television violence influences children to a great extent because they relate to characters on television.

Television violence affects children of different ages in different ways. The effect depends on their level of understanding, the way they interpret and process information and their own experiences and upbringing. According to the American Academy of Pediatrics (AAP), kids under 2

I have fond memories of so many great films from years past, movies that I saw on Sunday mornings, aired by cable stations unwilling to pay more than the most nominal fee for their air time. I watched those movies and discovered Star Wars, Indiana Jones, and a slew of other greats. I also watched those and discovered Crocodile Dundee, Beverly Hills Cop, and a load of '80s fun. But, one morning in particular, on a rarely watched artsy channel, I found a film by one of the great Japanese directors of all time, and was enthralled.

That particular Sunday morning was interesting for a few reasons. First off, my brother was staying over at a friend's house, meaning I had the full reign of the television. Second, it was raining very hard, so my parents couldn't send me outside to 'enjoy' the sun by myself. Third, I was a little under the weather, so my normally short attention span stayed glued to the television, partially under the influence of cough syrup, and partially in pure lethargy.

All of these things were necessary as the film in question was Akira Kurosawa's Seven Samurai, a three-hour opus. At the tender age

In a world where we find ourselves evermore overwhelmed by-and drawn to-bright images and flashing screens, it is worth asking a few questions about that most important of consumer goods: entertainment. What makes entertainment entertaining? Why do we need it, or do we? What is entertainment, anyway?

These are a few of the questions I set out to answer in a class I taught a year or so ago: Entertainment in America. And while we couldn't quite come up with satisfactory answers, even after a semester of reading and discussion, I'd like to try to set down a few of the thoughts that came out of that course here. But I don't want to shove the partial answers I've come to down your throat-that's no fun for anybody. Rather, what I'll do in the following is offer a list of questions that you might ask yourself, along with a few resources that might be worth looking at as you search for your own answers to these increasingly crucial questions. I'll also note, from time to time, the conclusions I have tentatively reached regarding these questions.

Are you ready? Here goes...

What is entertainment? (Too obvious, but we'll come back to it.