Where to Get Discounted Broadway Tickets
The TDF (Theater Development Fund) operates three TKTS centers in New York City, which are located in Times Square, South Street Seaport, and Downtown Brooklyn. Although the best, waiting in line at the TKTS booth in Times Square is also the lengthiest way to get cheap Broadway tickets. This is the one place where you're likely to find both travelers and New Yorkers waiting in line with equal anticipation. The downside of waiting at the TKTS boot is that, there is no guarantee that you will find the tickets to the show you wish to attend, which is why being more flexible about shows would work more in your favor. The center at Times Square Booth sells discounted tickets on day-of-performance basis. Avoid Window #1, as they sell tickets on full-price for all same-day shows that have no discounts to offer. For discounted tickets for matinée and same-day evening performances, head to the South Street Seaport Booth or the Downtown Brooklyn Booth.
Broadway Concierge & Ticket Center
The Broadway League Concierge and Ticket Center offers discounted tickets for same-day, premium, and advance shows. Those looking for a safe alternative to get tickets can call CTC's customer service to make inquiries, or visit their Broadway Concierge & Ticket center outlet in Times Square Visitor Center and Mini-Museum on 7th Avenue. Their staff is trained to provide general Broadway information to customers in six languages, and help them buy regular and premium Broadway and off-Broadway show tickets along with concierge service.
The Audience Reward program is America's first such program for arts and Broadway. Its main objective is to provide theatergoers with bonus points which can be availed to save money while buying tickets. This program also lets theatergoers earn free tickets, win Broadway merchandise, and upgrade seats.
Contact Theater Box Offices
Those looking to catch a specific show, should consider calling theater box offices a day in advance. The reason being, individual theater box offices sometimes keep rush tickets and lotteries, and have Standing Room Only (SRO) for students and theatergoers on a tight budget. Rush tickets are meant for hard-to-sell seats and often offer deep discounts, wherein the tickets are sold at as low as USD 20.
Authorized Broadway Ticket Vendor Websites
Playbill asks for a free membership with the Playbill Club, wherein theatergoers can order online for tickets, call their ticketing agents, or present a printout of their Club page at the theater box office to avail discounts on their ticket. These discounts can vary from 10-50 % on several Broadway and Off-Broadway shows.
In their 'Offers' category on their website, Broadway has options for 'Last Minute Ticket' wherein, customers can buy tickets for same-day or night shows. However, these deals are posted only in the morning at 10:00 a.m - 4:30 p.m everyday and may run out quickly. The next best alternative is to call their customer service providers for information on up-to-date deals.
BroadwayBox has been offering the best discounts for Broadway shows, plays, and musicals in New York City since 2001. This venture began in the aftermath of September 11 attacks, as a way to ease the hearts of the people of NYC. This website does not require users to sign in, and thus, makes the ticket buying experience extremely easy and hassle free.
TheaterMania was founded in 1999, and has since become one of the go-to online resources for Broadway tickets. They provide special offers and ticketing services to their subscribers. This website also offers great discounts that range from 20-71%! It is indeed very rare to find such deep discounts on Broadway tickets anywhere else on the web.
Non Broadway-specific Ticket Websites
Although not specific to Broadway, here is a list of some websites that offer Broadway tickets at substantial discounts.
With so many online resources to get the best deal on Broadway tickets, theatergoers such as you should find it easier to save on tickets. Make the best of their offers and book ahead in time, just to be on the safer side.